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Campaigners Toolkits

This toolkit is aimed at employees & volunteers from community and voluntary organisations across the city who are passionate about the injustice of child poverty and who want to do something about this. Concerned citizens are of course also welcome to make use of the toolkit and get involved.

From those of you who have little time and can only take a small action, to those who want to co-ordinate a borough level campaign yourself, our toolkit can help.

Part 1: The Why? What? and How? of Campaigning on Child Poverty in London

This covers the whole process of running a campaign (excluding the detail given in parts 3-5), from the identifying the problem in your area and local solutions to campaign delivery, evaluation and adaptation. Suitable for any aspiring campaigners, particularly those able to make a greater time commitment.

Part 2: The Summary

This is a summary of the full toolkit, condensed for busy campaigners who still want a full campaigning overview.

Part 3: Lobbying Your Way to Success

This resource contains tips on influencing all levels of decision makers, including information on London’s governance structure. Useful for any campaigners wanting to develop something holistic as well as those principally interested in lobbying.

Part 4: Engaging the General Public in Your Campaign

Part 4 looks at the pros and cons of mobilising the public to support you child poverty campaign and gives a comprehensive list of possible activities through which you can do this. Essential reading for campaigners principally interested in public engagement as well as for those interested in all areas of London child poverty campaigning.

Part 5: Making a Media Splash

The final section covers all aspects of engaging the media in your child poverty campaign, from setting objectives to writing a press release, and also contains contact details for London newspapers and radio stations. This will appeal to aspiring child poverty campaigners looking to focus on media work as well as those campaigning more broadly on the issue.