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Our historic aim will be for ours to be the first generation to end child poverty forever, and it will take a generation. It is a twenty year mission, but I believe it can be done.

Tony Blair, Former Prime Minister

March 1999

Keep The Promise Event Saturday October 4th 2008

Ten thousand children, families and supporters from across the UK came together, for the Keep the Promise rally on October 4th, to show their desire for an end to child poverty.

Trafalgar Square full of families campaigning to end child poverty

The biggest ever event to end child poverty will help to set the parliamentary agenda at a vital time for children in the UK. The Budget 2009 is the last realistic chance for the Government to meet the 2010 target and keep alive its promise to end child poverty. With your support, we can ensure that the Government do Keep the promise of a generation and end child poverty. Get involved - send your message to the Prime Minister now.

2008 is a vital year for children in poverty.

One in three children live in poverty in the UK today, and without significant investment this year, any progress on child poverty is at risk.

Growing up in poverty hurts.

We can see the damage that poverty does to children and to our society and are demanding a better future for all our children.

The Government have made the boldest political promise of a generation – to end child poverty.

This was to halve child poverty by 2010 and end it by 2020. Although progress has been made and 600,000 children have been lifted out of poverty since 1997, this progress has now stalled and the Government is not on track to meet the target.

Now, you can hold them to it.

The Budget 2009 is the last realistic chance for the Government to meet the 2010 target and keep alive its promise to end child poverty.

You can help make it happen. With your support, we can ensure that they Keep the promise of a generation: end child poverty.

Get involved in the Keep the Promise campaign:

Send your demand to the Prime Minister now - tell him you want him to keep the promise he has made to millions of UK children living in poverty today.

Details about the Keep the Promise event:

March - the event will began with a march led by children, and families, accompanied by bands, into Trafalgar Square.

Trafalgar Square - There was activity in the square from 1pm with films from young people across the country and the stage performances began at 2pm. Actors, musicians as well as spokespeople from the coalition came together to ask the Government to Keep their Promise and everyone got involved in a mass moment of noise to ensure the Government hears the strong demand for a better future for all our children.

Short Service - there was a non-denominational family service of commitment to end child poverty at St Margaret's Church, Westminster Abbey.

What more can you do to support the Campaign to End Child Poverty?

Sign up to support the campaign and demand the Prime Minister keeps the promise he has made to millions of UK children living in poverty today.
Add the following statement to your emails "With your support, we can ensure that the Government keep the promise of a generation: end child poverty, visit www.endchildpoverty.org.uk/promise to demand a better future for all our children."
Write letters about child poverty in your area for your local press, among local groups or for places of worship.